Salon Services

About: Born to Be You (tiful)

nikki luxuria

Brenda Mahaffy, esthetician at Nikki Luxuria, is celebrating the recent opening of her business where she provides waxes, facials, and massages.

Bringing a unique flavor to Seaside as the only esthetician on the West Coast to use organic seaweed infused wax, Mahaffy also distinguishes her craft by incorporating therapeutic elements in every service. The positive ambience is created through tranquil auditory undertones, soft visuals and Mahaffy’s dedication to ensure total relaxation throughout any given process.

An Australian native, Mahaffy was drawn to the Oregon coast due to both its aesthetic allure and proximity of family and friends. Passionate about the symbiotic transfer of energy present in physical treatments, Mahaffy delivers an incomparably soothing and high-caliber experience.

Mission: “To nurture the beauty of YOU! With passion we provide our guests a quality service coupled with superior products in a relaxed tranquil setting. Indulge yourself and leave healthier and revitalized!”

Contact: 503-739-4885

Hours: Monday (by appointment only) and Tuesday-Saturday (9am-7pm)


Located in the  Wheatley/Desler Building at Nikki Luxuria: 734 Broadway Street Seaside, OR 97138

AW map


-Amy Kiefer

Freelance reporter for the Historic Gilbert District


Gilbert District to participate in Shop Small Saturday by Seaside Signal

By Katherine LacazeThe Daily Astorian
Published: November 21, 2014 2:29PM

DSC_0001 gilbert today



The Gilbert District will participate in Shop Small Saturday for the first time on Nov. 29.

Eighteen locally owned businesses in the historic Gilbert District are making it worthwhile to shop small during the traditional post-Thanksgiving shopping frenzy.

The Gilbert District will be participating for the first time in the national Shop Small Saturday campaign Nov. 29 with an all-day event highlighting the district’s 100th anniversary. Shoppers will be encouraged to patronize small and local businesses.

“The shops here are really unique and have things you can’t get anywhere else,” said Kathleen DeLand-Peterson, the neighborhood champion and event organizer. “There is a place for Internet shopping, but nothing can replace going into a store and looking, and feeling, and touching and seeing the item you want to purchase.”

Shop Small Saturday was created in 2010 by American Express, but businesses do not have to accept American Express to participate in a neighborhood event. In 2012, neighborhoods across the country were encouraged to host events to bring together their communities and encourage local shopping.

At least 18 businesses from the district, which encompasses the four city blocks on the corners of Broadway and Holladay Drive, will distribute 100 collectible cards during their regular business hours. All the cards will contain information directing people to an online blog to learn more about the Gilbert District.

The district has a “rich and colorful history that we would like to share with the community,” DeLand-Peterson said, adding, “What would be better than to have a memento of the 100th year (of the district’s existence) and the businesses that were here on that 100th year?”

Cards for each corresponding business will have specific store information and also make the holder eligible for a later promotion, such as a discount, special or gift. Card holders are encouraged to keep their cards for future savings.

DeLand-Peterson said businesses can decide what promotions they want to tie to the card at a later date, when they have slow periods.

She also hopes the event will encourage locals to visit businesses they haven’t visited before. Several shops’ prices are comparable to their Portland equivalents, DeLand-Peterson said.

“It’s just a really fun event to get the community involved,” she added.

In addition to handing out cards for future use, several businesses also will hold store promotions on Nov. 29. For instance, Beach Books will offer 10 percent off all store merchandise from 10 a.m. to 9 p.m.;  Seaside Yoga, Shear Pleasures Salon & Spa and Hold Fast Tattoo Company are offering discounted gift certificates.

If the event goes well this year, DeLand-Peterson hopes the district will participate in the future.


Thank you Seaside Signal for your continued support of the Historic Gilbert District
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