Thank you to The Daily Astorian for the editorial to Shop Small.
You know the drill.Before your Thanksgiving meal is even fully digested, you’ve already got a dozen sales circulars spread out on the coffee table touting unbelievable deals, doorbusters, or holiday savings!Determined to fulfill your capitalistic duty, you make a strategic plan to leave the h
By Katherine LacazeThe Daily Astorian
Published: November 21, 2014 2:29PM
Eighteen locally owned businesses in the historic Gilbert District are making it worthwhile to shop small during the traditional post-Thanksgiving shopping frenzy.
The Gilbert District will be participating for the first time in the national Shop Small Saturday campaign Nov. 29 with an all-day event highlighting the district’s 100th anniversary. Shoppers will be encouraged to patronize small and local businesses.
“The shops here are really unique and have things you can’t get anywhere else,” said Kathleen DeLand-Peterson, the neighborhood champion and event organizer. “There is a place for Internet shopping, but nothing can replace going into a store and looking, and feeling, and touching and seeing the item you want to purchase.”
Shop Small Saturday was created in 2010 by American Express, but businesses do not have to accept American Express to participate in a neighborhood event. In 2012, neighborhoods across the country were encouraged to host events to bring together their communities and encourage local shopping.
At least 18 businesses from the district, which encompasses the four city blocks on the corners of Broadway and Holladay Drive, will distribute 100 collectible cards during their regular business hours. All the cards will contain information directing people to an online blog to learn more about the Gilbert District.
The district has a “rich and colorful history that we would like to share with the community,” DeLand-Peterson said, adding, “What would be better than to have a memento of the 100th year (of the district’s existence) and the businesses that were here on that 100th year?”
Cards for each corresponding business will have specific store information and also make the holder eligible for a later promotion, such as a discount, special or gift. Card holders are encouraged to keep their cards for future savings.
DeLand-Peterson said businesses can decide what promotions they want to tie to the card at a later date, when they have slow periods.
She also hopes the event will encourage locals to visit businesses they haven’t visited before. Several shops’ prices are comparable to their Portland equivalents, DeLand-Peterson said.
“It’s just a really fun event to get the community involved,” she added.
In addition to handing out cards for future use, several businesses also will hold store promotions on Nov. 29. For instance, Beach Books will offer 10 percent off all store merchandise from 10 a.m. to 9 p.m.; Seaside Yoga, Shear Pleasures Salon & Spa and Hold Fast Tattoo Company are offering discounted gift certificates.
If the event goes well this year, DeLand-Peterson hopes the district will participate in the future.
Thank you Seaside Signal for your continued support of the Historic Gilbert District
History of Shop Small Saturday Shop
Small Saturday is a national event that was created in 2010 by American Express. The first event was held November 27, 2010. Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are small and local.
In 2012 neighborhoods were encouraged to hold events to bring communities together and encourage shopping at local small businesses in their area. The events are created by a Neighborhood Champion. To be a neighborhood champion you must fill out an application and be accepted. The Neighborhood Champion plans the event with participating businesses. Neighborhood Champion: Kathleen DeLand-Peterson
The amount of support give to this event is amazing. With the creation of the event the neighborhood champion receives 200 canvas shopping bags, 10 doormats, pens, buttons and balloons. And NO you Do NOT have to accept American Express to be a part of a Neighborhood Event.
The Historic Gilbert District Event The Gilbert District is located in the heart of Seaside and encompasses the four city blocks on the corners of Broadway and Holladay. The Historic Gilbert District Event is celebrating 100 Years of the Gilbert District! Each participating store will have 100 Collectible Cards that to give out with the store’s information and a website link that features the history of the Gilbert District. The Historic Gilbert District has a rich and colorful history that we would like to share with the community.
Keep your Collectible Cards!
Stores participating in this event have the option to give the holder of the collectible cards discounts and gifts during the year! Keep your cards for future savings!
Beach Puppy Dog Boutique
Fairweather House & Garden
Hold Fast Tattoo Company
KP Graphic Arts
615 Broadway #206
Seaside Antique Mall
Seaside Coffee House
5 N Holladay Drive
Shear Pleasures Salon & Spa
615 Broadway #201
130 S Holladay Dr
Seaside Yoga 20% off
Hold Fast Tattoo Co. 20 % off 10:00 am – 3:00 pm
Shear Pleasures Salon & Spa 20 % off
Tora Sushi Lounge 20% off menu off excluding alcohol, happy hour & senior menu
Star Furniture Sales & Clearance on show room floor items
Beach Books 10 off% everything in the store Hours: 10-9
KP Graphic Arts 5,000 high gloss business cards for $99 + shipping and handling.
Fairweather House & Gardens Take 20% THYMES home fragrance line, complimentary gift wrapping and gift with purchase.